1507. Sell me this pen

Hard
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Description

Interviewer

Can you demonstrate how you would sell this pen to a customer? Imagine I’m a prospective buyer.

Skill Assessed
  • 1. Persuasion : The ability to convince others to make a purchase by presenting the pen's benefits compellingly.

  • 2. Communication : Clear and effective verbal skills to articulate the features and value of the pen.

  • 3. Active listening : The capacity to understand the customer's needs and respond to them effectively.

  • 4. Creativity : The talent to think of unique selling propositions and ways to position the pen in a competitive market.

Purpose
  • 1. Assessing sales technique : To gauge your approach to sales and your ability to close a deal.

  • 2. Evaluating product knowledge : To see if you can effectively communicate the features and benefits of a product you're selling.

  • 3. Understanding customer engagement : To observe how you interact with customers and customize your sales pitch.

  • 4. Testing improvisation : To measure your ability to think on your feet in an unexpected sales scenario.


Hints
  • 1. Focus on benefits : Emphasize how the pen can meet or exceed the prospective buyer's needs rather than just listing features.

  • 2. Create a need : You might want to find a way to build a scenario where the pen becomes a solution to a problem the interviewer has.

  • 3. Closing techniques : Be prepared to use a closing technique to seal the deal, showing your interviewer that you are not just presenting a product, but aiming to make a sale.

Tags
Topics: 
Communication
Problem Solving
Roles: 
Sales Executive
Companies: 
Microsoft
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